New Delhi | May 26, 2025
In a world where most dream of landing a job at Google, one Indian entrepreneur stunned the startup community by walking away from the tech giant—to sell kulfi online.
Yes, kulfi. The traditional Indian frozen dessert.
But this isn’t just another story of quitting the corporate grind to chase passion. What began as a curious decision is now a booming kulfi empire that’s turning heads from Mumbai to Manhattan.
🔥 From Silicon Valley to Silken Kulfi
Meet Rohan Singh, a former product manager at Google India. After years of corporate success, Rohan realized something wasn’t right.
“I was building algorithms for billion-dollar ads. But I couldn’t stop thinking about the kulfi my grandmother used to make,” he recalls.
That nostalgic craving turned into an idea: what if he brought authentic, preservative-free kulfi to the modern market—with tech-driven logistics, subscription models, and AI-powered inventory?
🧊 Enter: KulfiKart
In late 2022, Rohan launched KulfiKart, a direct-to-consumer kulfi brand offering gourmet flavors like Malai Rose, Paan-Gulkand, Rabri-Crunch, and even Vegan Pistachio.
The twist? Everything was sold online—delivered fresh-frozen within 45 minutes through cold-chain delivery partners in urban metros.
“People thought I was mad,” Rohan says. “But our first 500 orders sold out in three days.”
📈 Viral Growth: Shark Tank Buzz & Beyond
In 2023, KulfiKart’s story made waves after Rohan appeared on Shark Tank India. Although he didn’t close a deal, the exposure helped him raise ₹3 crore from angel investors.
By mid-2024, KulfiKart had:
- Expanded to 6 Indian cities
- Partnered with Zomato and Blinkit
- Opened a pop-up in Dubai
- Crossed ₹12 crore in annual revenue
🧠 Tech + Tradition = Success
Unlike many traditional kulfi vendors, KulfiKart runs on a data-first approach:
- AI-based cold storage optimization
- Subscription model with predictive demand forecasting
- Customer personalization (recommendations based on weather & festivals!)
They even launched an AR filter where users could “try” kulfi flavors by scanning QR codes on the packaging.
🥇 The Next Big Dessert Unicorn?
While India’s D2C food market is exploding, Rohan believes kulfi is an untapped goldmine.
“We aren’t just selling frozen desserts,” he says. “We’re preserving Indian tradition with 21st-century convenience.”
With plans to enter the US and UK market in 2025, and talks underway with BigBasket and Amazon Fresh, KulfiKart is poised to become the “Lenskart of Indian desserts.”
👀 Suspense? The Twist You Didn’t Expect…
In a recent investor update, Rohan hinted at something bigger: KulfiKart AI Labs — a new arm focused on building AI solutions for cold-chain logistics, which could disrupt not just kulfi, but the entire frozen foods supply chain.
Is this a kulfi brand or a tech startup in disguise?
Only time will tell.
