Google has officially stepped into the fashion-tech world with a futuristic new tool: Doppl, an AI-powered virtual try-on app that allows users to see how clothes would look — and move — on their own body using just a single image. Think of it as your digital mirror, now animated.
At first glance, it seems like just another AI experiment. But for early-stage founders and e-commerce innovators, Doppl could be a signal of what’s next in the intersection of AI, personalization, and immersive retail.
What is Doppl?
Developed under Google Labs, Doppl is part of a wave of AI experiments aimed at redefining daily life through visual intelligence. The app lets users:
- Upload a full-body photo
- Upload any outfit photo or screenshot (from social media, shopping apps, etc.)
- Watch themselves virtually wear the outfit, complete with animated video try-ons
The idea isn’t new, but the execution is bold. Doppl goes beyond flat image overlays and creates movement — the way a dress flows, how sleeves fall, or how pants crease when you walk.
🔬 What Technology Powers Doppl?
Behind the scenes, Doppl uses Google’s Shopping Graph, combined with generative AI and computer vision to realistically simulate how clothes would fit on real human bodies. According to Google’s blog, the tech analyzes:
- Body proportions based on a single image
- Garment texture & flow from 2D photos
- Physics simulation to animate fabric movement
This puts Doppl far ahead of traditional virtual fitting rooms that rely on static 3D mannequins.
📱 Availability
- Currently live in the United States only
- Available on iOS and Android
- Users must be 18+ and logged into a Google account
- Found under the Google Labs section for experimental tools
⚠️ Limitations and Concerns
As with any early AI tool, Doppl isn’t perfect. Users report strange glitches like:
- Socks disappearing
- Clothes morphing awkwardly
- Body proportions being slightly off
Google also states that Doppl does not guarantee accuracy of size or fit, making it a visual aid — not a measurement tool. It’s more about aesthetics than precision tailoring.
💡 Why Founders Should Pay Attention
Doppl isn’t just a product. It’s a prototype for what personalized, AI-driven consumer experiences could look like in the very near future.
🚀 Opportunities for Indian Founders & Startups:
- Fashion & e-commerce startups: Imagine integrating Doppl-style try-on tech into your Shopify or WooCommerce store.
- AI agencies: Build white-labeled solutions for D2C brands, influencers, and fashion designers.
- Virtual influencers: Combine Doppl’s engine with digital avatars for styling, branding, and affiliate selling.
- Health & fitness: Adapt the model for body progress tracking, yoga alignment tools, or posture correction.
Google has done the hard work. Now it’s up to Indian and global founders to adapt, localize, and innovate on top of it.
🎙️ Quote from Google Labs
“We wanted to make it easier for people to explore their style and visualize themselves in clothes they love — even before trying them on physically.”
— Google Labs team
📈 Founderstrack Insight
Doppl is not just a utility. It’s an early look into how consumers will interact with brands, influencers, and e-commerce in the age of AI. Just like ChatGPT changed content and search, Doppl could change how we shop, create, and present ourselves digitally.
If your startup is in retail tech, AR/VR, avatar tech, or AI, take this as a wake-up call. Big Tech is moving fast — but so can you.
